On November sixteenth, 2003, Google commenced an replace (the Florida replace) which had a catastrophic impact for a really giant variety of web sites and, within the course of, turned search engine marketing the other way up. It’s common to present alphabetical names to Google’s updates in the exact same manner that names are given to hurricanes, and this one grew to become often known as “Florida”.
In a nutshell, an enormous variety of pages, a lot of which had ranked at or close to the highest of the outcomes for a really very long time, abruptly disappeared from the outcomes altogether.
To so many on the Web, Google has turn into the all-powerful “hand of God” and it is sickening! Why are so many individuals falling into the entice of optimizing their web site’s to cater to Google’s ever-changing algorithms? I refuse to play that recreation! I personally may care much less about my search engine rankings. I by no means have. My search engine rankings go up and down like a yo-yo! They’ve for years. But, I am nonetheless in a position to comfortably help myself and my household.
When you solely keep in mind one factor from this text, keep in mind this: DO NOT DEPEND SOLELY ON SEARCH ENGINES FOR YOUR TRAFFIC! Discover other ways to draw visitors to your web site. When you’re lucky sufficient to realize a excessive search engine rating, take into account it a bonus. However DO NOT MAKE THE SEARCH ENGINES A PRIORITY!
Why? As a result of once you cease to think about that Google, DMOZ and Yahoo! has thousands and thousands and thousands and thousands of pages of their directories, you’d actually have a greater likelihood of successful the lottery, than getting excessive sufficient within the outcomes pages the place it’ll make a major distinction in your visitors.
In actual fact, I obtain a really tiny share of my visitors from the various search engines.
So, the place’s my visitors coming from? Properly, the overwhelming majority of it comes from the handfuls of articles I’ve written which have been picked up and printed on standard web sites. I additionally get visitors through phrase of mouth, newsletters that my articles are printed in, and some different secret strategies that I take advantage of.
Sure, like Colonel Sanders, I too have a secret recipe!
And if the entire serps disappeared tomorrow, I might be simply effective, as a result of I am a advertising and marketing man. I understand how to market myself and my service. I used to be fortunate sufficient to be born a “child boomer.” Meaning I had the distinction and privilege of personally seeing first-hand, a few of the best copywriting in historical past. I took a lot of notes and discovered my classes nicely.
Again then, mailorder was the Web of its time, and boy was there advertising and marketing expertise in all places! You must actually do your self a favor someday and go to the library and browse the outdated mailorder books. Some nice titles to search for embody, “How To Get Wealthy In Mail Order,” by Melvin Powers, “Cash In Your MailBox,” by L. Perry Wilbur, “How To Make A Fortune In Mail Order,” by Al Stern and “Constructing A Mail Order Business,” by William A. Cohen .
You may come away rather a lot smarter and you will uncover some ingenious methods to market your web site, moreover the various search engines.
Will someone get up DMOZ? I hear they’re sleeping on the job. DMOZ (The Open Listing Venture) is one other prime instance of why you should not depend upon serps or directories. I’ve heard and browse numerous horror tales about DMOZ taking 9 months to a 12 months or extra so as to add new websites to their listing, and in lots of circumstances not including completely certified websites in any respect. I’ve additionally heard their listing will not be stored updated, as a result of the editors cannot sustain with the workload.
As well as, it has been broadly reported that they do not reply to e-mails, do not inform you if and once you’re website is rejected, and that a few of the editors are impolite and conceited.
Who cares how a lot weight Google locations on being listed in DMOZ? You do not have to place up with that nonsense! Discover other ways to draw visitors to your web site.
Yahooooooooooooooooo! I would like you to learn what it says on the data web page for submitting to Yahoo! Categorical:
“We established Yahoo! Categorical as a part of a set of providers that Yahoo! has created to service small business wants. By way of Yahoo! Categorical, we will make sure that websites recommended by retailers similar to your self are seen and evaluated in a well timed method by Yahoo!’s editorial workers.
Your fee and participation in Yahoo! Categorical ensures that inside seven business days a member of Yahoo!’s editorial workers will take a look at your website and take into account it for inclusion within the Yahoo! listing.
Please remember that fee doesn’t routinely assure inclusion within the listing, website placement, or website commentary. As with all websites recommended to us, remaining judgement stays solely with Yahoo! editors. Yahoo! Categorical Ensures All Yahoo! Categorical submissions will probably be evaluated inside seven business days. You’ll obtain an electronic mail response inside seven business days, stating whether or not your entry is accepted or declined. (In case your entry is denied, you’ll be instructed why.) The Price of Yahoo! Categorical Yahoo! Categorical requires a US $299.00 non-refundable, recurring annual payment per submission, or US $600.00 non-refundable, recurring annual payment for submissions providing adult content material and/or providers. Yahoo! Categorical doesn’t assure an inventory within the Yahoo! listing, nor does it assure the kind of placement or description that your website will obtain if accepted. Please learn our Yahoo! Categorical Phrases of Service to evaluation the phrases and circumstances of Yahoo! Categorical 토토사이트.”
Are you kidding me? What a bunch of crap! Why, why, why would anybody wish to simply hand over their cash to Yahoo! that manner, with none kind of assure?
I’ve simply given you shining examples of the vanity and complete lack of respect Google, DMOZ and Yahoo! has for the very folks they depend upon to maintain them in business.
I say we present them the identical form of respect they present us. Get out of the Google entice, let DMOZ nap, and do not settle for Yahoo’s crap!
Bear in mind: DO NOT DEPEND SOLELY ON SEARCH ENGINES FOR YOUR TRAFFIC! Discover other ways to draw visitors to your web site. When you’re lucky sufficient to realize a excessive search engine rating, take into account it a bonus. However DO NOT MAKE THE SEARCH ENGINES A PRIORITY!